With mobile traffic exploding, Internet service providers and media companies have been competing aggressively to attract smartphone and tablet users. Hence, to grab a bite of this growing pie, AOL (News - Alert) came up with a new plan. On Thursday, an AOL blog announced an optimized AOL.com website for iPad users. This signature website has been revamped with HTML5 technology to make it super tablet friendly, according to blogger Tracy Highnote.

Welcoming readers to AOL’s brand new iPad site, Highnote wrote, “Check it out by going to aol.com and then tell us what you think.” As per the AOL.com blog, “This new design provides an easy and fun way to browse through more of AOL's best content including top news, local and entertainment headlines.”

In fact, the website has been designed to tap the benefits of iPad's touch screen capability and to provide these users with seamless access to AOL's content and services. Consequently, content on the page is now enabled by finger tapping (to open or play) or swiping to see more images.

TabTimes wrote that AOL’s new site offers an “app-like experience” but does not require any downloading. TabTimes reporter David Needle wrote that the HTML5 enabled layout is designed to make it easy to interact with content from across the AOL network using iPad’s touch screen.

The TabTimes report indicates that the HTML5 optimized site allows viewers to listen to music, watch videos and preview messages from AOL Mail, all within AOL.com.

The report quoted AOL’s senior vice president of mobile David Temkin, as saying, "AOL already has a number of iPad and tablet apps available for users, but this is our first tablet specific mobile web experience.” "This launch is specific to the iPad, but we are in the process of building a similar experience for other tablet devices," added Temkin.

According to research firm comScore (News - Alert), AOL.com attracts about 30 million visitors per month.