Apple (News - Alert) might be busy reinventing the textbook with its announcement of iBooks 2 – an app that allows students to enjoy a new textbook experience for the iPad which is more interactive, modern and efficient – but Inkling is busy reinventing yet another staple -- the printing press.

Today, Inkling – a company that hangs its hat on its ability to redefine textbooks for the iPad – unveiled Inkling Habitat, the world’s first scalable publishing environment for building interactive content. According to Inkling Founder and CEO Matt MacInnis, Inkling Habitat equips professional publishers with all they need to create and publish media-rich interactive content for both iPad and HTML5-based platforms.

“When we launched Inkling in 2010, we set the bar for interactive content on iPad,” he said in a blog post today. “Now we’re setting the bar for how it’s built across platforms, providing the entire industry with a means to scale interactive publishing into a viable business for the first time. We’re excited about what we’ve done thus far, but it’s only the beginning.”

In today’s IT world, the opportunities presented by digital services are more exciting and creeping up more often than ever before. Accordingly, it’s time to abandon the archaic printing press, MacInnis contends, and adopt the Inkling platform, which creates a first-class interactive experience for every digital device publishers want to reach. With Inkling Habitat, no matter how big or small the publisher is, he/she can deploy standards-based content that includes guided tours, 3D objects, interactive quizzes, and high definition video.

MacInnis’s latest innovation boasts a semantic platform, or simply put “content is treated like software, shifting the industry from a page-based model to a software-based model.” The platform also includes automated error reporting, as it scans the content every time it’s published to make sure it all works, automatically finding broken links, missing files, etc. Habitat also automatically saves every version of the entire project, every time, from start to finish, which means that editors can rollback changes at any point during the process — all the way back to the beginning.

For more on this latest innovation, click here.