Two months ago, Strobe’s CEO Charles Jolley headed to the Big Apple (News - Alert) to discuss HTML5 at DevCon5, and this morning, Jolley made his move west to Austin, Texas, to once again discuss this burgeoning trend.

“Long-term, HTML5 is by far the best way to distribute and discover applications,” Jolley told a packed exhibit hall Wednesday morning during his keynote address titled “Why HTML5 Trumps Device OSS,” taking place at ITEXPO West 2011. “It’s the easiest way for consumers to find out about new software, new content you have created and to use it to start businesses. It’s so easy to adopt; it will become the predominant way people will write software.”

“There’s absolutely no way this can’t happen,” he added. “… No person can stop it; it’s a sure deal.”

Already, HTML5 has started to become the dominant app platform for mobile and it’s also available on a multitude of devices including phones, tablets, PCs, TVs, and even cars, among other devices. A main reason for this surge is that consumers want to absorb software in a different way than they ever have before.

Moreover, developers nowadays are asked to be able to reach customers across a plethora of platforms, which has resulted in companies creating a new generation of applications that Jolley coins the “multi-headed application,” which works across all different devices.

HTML5 addresses these rising needs perfectly, according to Jolley, as it runs on every major mobile and desktop OS (and most TVs); is built by the platform vendors; and supports the most common application features. Moreover, HTML5 is the only API that is actively developed by every single vendor who is actually creating the devices.

“HTML5 is everywhere,” Jolley said. “If you believe that the future is multi-device and that people will have to build apps to go across lots of devices, HTML5is the only API out there.”

HTML5 is the future, but probably not in the way you think it is, according to Jolley.

First, HTML5 is not going to be your “father’s Web app,” Jolley said. Conversely, HTML5 has led to the rise in what Jolley refers to as the “multi-screen Web app,” a Web-based application designed to be used across lots of different devices, both inside and outside the browser.

And, since it’s a new app, it requires a new type of architecture, Jolley said. The typical architecture formula is server side framework plus deployment infrastructure plus hosting service. When it comes to HTML5, the new architecture formula is client side frameworks plus HTML5 build tools plus Web services.

“When I say HTML5 I am not talking about the same basic apps you have been building,” Jolley said. “This is a multiscreen app designed from the beginning to work across many devices.”

As the HTML5 Developers Summit unfolds at ITEXPO (News - Alert) the next two days, check back here for the latest HTML5 news.